Careem – Brand Handbook
Careem is the Middle Eastern alternative to Uber. Based out of Dubai, it operates in 11 countries from Morocco to Pakistan and over 32 cities across the MENASA region.
Working alongside Impact BBDO Dubai, I helped finalise all assets and design a handbook for the rebrand. It was especially important to convey the changes across the region focusing on the refined personality, tone and visual direction.
Assets included Corporate & Visual Guidelines, Social Playbook and Universal Artwork Templates spanning ATL / BTL & TTL.