My Wardrobe Mistakes

Founder, Virginie Alvarez has spent the last 10 years working in fashion and e-commerce most notably at Agatha Paris, Liberty London and Farfetch to name a few. 

New research from TRAID revealed that 23% of Londoner’s wardrobes are unworn. With this in mind, My Wardrobe Mistakes (MWM) was born out of being frustrated with the current online sales giants and their attitude to pre-loved, half-hand clothing and the ambition to create an accessible online platform for this — the aim — to recycle a-list fashion items with a free, 5-Star tailored concierge service.

All items that are listed on the site are unique and thoroughly checked to be 100% authentic before going live. Each item being a one-shot opportunity and last chance for fashion fans and shopping fiends to share gems that have been archived and to give them a new life. One Girl’s Mistakes Become Another’s Good Fortune.

PROJECT
Branding + Identity
CLIENT
Virginie Alvarez
ROLE
Consultant / Identity / URL / IRL

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