Purina is the pet care arm of Nestlé. A familiar brand in its own right, Purina is also the parent company to some of the world’s largest pet care brands such as Felix, Go Cat, Winalot and Bakers.
To coincide with its first ever ‘Better with Pets’ European forum, the brand needed to bring more visual harmony to each of the new initiatives online. The one-day Forum was Purina’s first ever public European event that brings people together to share their opinions and draw attention to issues surrounding pets’ place in society. These commitments are the first of its kind by a pet care company, paving the way for the future.
Through the use of illustration and infographics it was important each didn’t distract too far away from Purina Masterbrand and the overarching Nestlé ownership.
Despite DF's best recommendations the site was built page by page [non CMS] by a third party. Therefore a comprehensive toolkit had to be produced for desktop, mobile and retina devices to maintain consistency throughout.