An Instagram activated jukebox that matched party tunes with dancing shoes.
To introduce a younger audience to Next’s SS15 collection and with the help of Fee Fee La Fou, DF designed a digital art installation taking center stage at its own digitally led dance event. Party goers and influencers activated the jukebox by Instagramming their favourite shoes using #ShoeBoxJukebox. Blogger reach was an impressive 3M+, with some posts gaining over 40,000 likes.
And, for those that didn’t make the event, mini-films of dancing feet challenged fans’ pop knowledge for a chance to win a sparkly pair of new shoes via Instagram.