Sky:#ShootTheMovie


Through a tap of the thumb and the use of #ShootTheMovie and Arduino, a bespoke launcher built in collaboration with 10HZ fired DVD’s at targets live on Twitter.

Live for one action-fuelled day, eyes were glued as films shot out at over 30mph. If their DVD landed on a shelf, they won – if they hit a star, they won a colossal sized movie package! 
BOOM!

Over 16K people took part helping drive awareness and demonstrate how easy it was to stock up your DVD shelf with Sky Buy & Keep. A movie service, which delivers a copy of every movie you download from Sky, straight to your door. 

AWARDS
DADI Awards – Interactive Game Website
Campaign Magazine – №8 / Top 10 Digital Innovations of 2014

PROJECT
#ShootTheMovie
CLIENT
Sky
AGENCY
DF London (née Jam)
ROLE
Identity / Visual

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