Xbox:#FORZAFUEL


To launch the highly successful game title, Forza Horizon 2, Xbox wanted an idea that captured the dynamic, incredibly realistic and open world game. We created #ForzaFuel, the ultimate road trip, a driving adventure across Southern Europe.

Over 65k fans at home interacted with their chosen team using the hashtag to fuel each other through a series of challenges whilst earning social rewards and unlocking exclusive game content which in turn helped generate over $1M of revenue.

AWARDS
Lovie - Silver in Online Advertising / Social Media Marketing '15
Lovie - People's Lovie Awards in Online Advertising / Social Media Marketing '15

Shortlisted
DADI - Social Media
BIMA - Social Media

PROJECT
#ForzaFuel
CLIENT
Xbox UK
AGENCY
DF London (née Jam)
ROLE
Art Direction / Brand / Identity / Social / Visual

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