About
Hello! With almost 20 years of design experience, I create and reinvigorate brands through a product design lens.
Leveraging my neurodivergence as a superpower, I bring a diverse design background spanning design studios, Ad agencies, freelance projects, and from owning my studio "Just Quality". For the past eight years, I have worked in-house for companies of various sizes, always striving to create accessible digital experiences beyond the vanilla.
See who we know in common, over on LinkedIn.
Education
Awards
In just under 8 months on this project and with only the new logo to hand, we redefined how GLAMOUR's identity across five markets 🇬🇧 🇩🇪 🇪🇸 🇲🇽 🇺🇸, redefining how the brand is seen, felt and understood globally.
Along the way, I solved complex webfont licensing challenges with Procurement, Content Ops and Leadership, unlocking cost savings and consistency across covers, campaigns and digital touchpoints.
Starling Bank — The UK's first portrait bank card
Press
Work Experience
At Condé Nast I lead high-impact design work across some of the org’s most visible brands. I began in the Commerce team by improving the mobile article → shop experience globally for lifestyle brands, then went on to shape major identity work for GQ, GLAMOUR, Allure, Them and Condé Nast Traveler, while also contributing to features for Architectural Digest and Vogue.
Since Feb 2024, I've been leading the design of OneNav — a unified navigation system replacing multiple legacy headers, drawers and mega menus with one configurable component. Built on a modular grid, and slots(!) it serves the user, editorial and business needs, allowing each brand to express their identity while feeling part of a coherent Condé Nast family of brands.
Under NDA
I joined the Product Design team (<10) in 2019, to work on the Members-only iOS App. Pre, during and post-pandemic saw a LOT of change.
New destinations, new branding, new websites, new content, new apps, new features, new memberships, and a new feeling of belonging...
Gathering insights about our members, their abilities, and their preferences allowed me to create a vision, test and iterate user flows to enhance the entire membership experience, aiming to be as comfortable on your phone as you are in the house.
I owned UI and UX for market-friendly and accessible design solutions including:
- The Super app "Shapp"* and its many features
- End-to-end application form and onboarding for iOS & Web, including Profile creation, customisation and personalisation
- Account management, Single account, biometric and magic link features
- UX & UI Improvements for "Member Benefits" formerly "Perks"
- Improvements for Booking events and cinema screenings pre-pandemic, and Gym class partners post-pandemic
- Soho City Guides; by members for members
- Go to market Connect feature: Member Check-in
- "House Studio" - in house photo/video and podcast booths
I was responsible for creating and managing an extensive design system, including a comprehensive component library and templates for the app and essential tokenised day and night colour themes across all sub-brands.
*I really hate that name
My own clients:
- Movement Department, 2021 — Visual Identity & Brand Execution, web build with auto variable font multiplexing animation
- PairofHands.uk, 2021 — Visual identity, brand execution and web build
- Monva, 2021 — Tokenised design system, UX/UI for comparison tool and customer dashboard, mascot rating system via AI chatbot
- Kama.co, 2020 — iOS app onboarding and v1.0
- My Wardrobe Mistakes, 2017—2018 — Designer, Art Director, Brand Consultant, Shopify expert and Mentor
One of London's first organic CBD brands
Acted as a bridge between Marketing & Product teams. In a year we collectively quintupled customer figures. I helped educate the whole workforce on the value of design through:
- App & .Com UX & UI refinements
- Establishing Design systems & guidelines
- Graphic Design, typography, print and packaging for the new card
- Creative OOH & Social
- Branded Environment and activation
- Naming & vanity URL creation; 'Settle Up', 'starli.ng'
These were fundamental years for me, straight outta art school. Across a wide mix of globally recognised outdoor and cultural brands, I delivered creative, strategic and identity work that moved from brand vision through to retail activation and beyond. Highlights include redrawing Salomon's ambigram S marque, creating the 50th Anniversary collateral and 'The Art of Industrial Manufacture' book for Dr Martens, shaping the Arc'teryx brand meaning and international activation and designing the identity for Chinese manufacturer KTC