Hello, I'm Thom_s.
As an established design leader, I specialise in creating and reinvigorating brands through a product design lens. I encourage delightful digital experiences with mindful yet accessible interfaces that strive beyond the vanilla.
Condé Nast
Product Design Lead, Perm 2022 — Present
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion readers in 32 territories through printed magazines and digital destinations.
After years working in app design and systems (see below SohoHouse projects), in April 2022 I revisited mobile web as the Product Design Lead for lifestyle brands; GQ, Condé Nast Traveler, and over time, a pinch of GLAMOUR, Allure, Vogue, and Architectural Digest.
Limited share ~ Under NDA
When I joined Condé I worked on GQ across all 10 markets 🇬🇧 🇫🇷 🇩🇪 🇮🇹 🇮🇳 🇪🇸 🇲🇽 🇯🇵 🇹🇼 🇺🇸 . Each looked and behaved differently to one another and rolling new features out was extreme design and engineering effort.
After a few months prep and close collaboration with those Editorial teams, in H1 2023 I oversaw the transformation for GQ to have one global visual identity, tackling components, non-latin sites and managing expectations near and far...
New research suggests that the emotional impact of typefaces can vary across cultures. Taking the same tactical approach I used with the GQ editorial teams, our product team stepped in to harmonise GLAMOUR’s identity across five markets 🇬🇧 🇩🇪 🇪🇸 🇲🇽 🇺🇸.
With only a new logo to start from, we redefined the brand’s global personality in just under eight months. I also opened the can of worms 🪱 that is webfont licensing ~ I worked with Procurement, Content Ops and Leadership to solve cross-brand challenges, and dug deep to uncover and trial Open Source typefaces with the right emotional tone. These are now used across covers, campaigns and digital touchpoints, saving the business significant costs.
🏅 Shortlisted Lovies 2024 ↗ Fashion & Beauty websites
Soho House & Co
Product Design Lead, Perm 2019 — 2022
Soho House is a global lifestyle hotel chain consisting of 33+ private members clubs (Houses), workspaces (Works), interiors (Home), restaurants, cinemas, beauty products (Skin), and spas (Cowshed).
I joined the Product Design team (<10) in 2019, to work on the Members-only iOS App. Pre, during and post-pandemic saw a LOT of change to enhance the entire membership experience.
New destinations, new branding, new websites, new content, new apps, new features, new memberships, and a new feeling of belonging...
Established in 1995 and world-renowned for its beautiful, physical spaces from Malibu to Mumbai, Soho House prizes timeless comfort over contemporary trends.
It was important for the members to enjoy any digital experience as if they were in the House, to come together and belong, wherever they were. Member privacy is paramount to the brand, photos are not allowed, and phones and laptops are encouraged to be away from five in the evening till late.
Aiming to become a seamless member experience I worked from a member-centric stance and established a sensible design cadence. I listened to our members –old & new, firsthand, face to face, and through surveys– to obtain feedback, gain insights, and improve journeys wherever possible, designing for comfort with House ambiance in mind. Data-informed, not data driven.
Starling Bank
Freelance Designer Aug 2017 — Sep 2018
Branding | Creative | Naming | APP | WEB | Photography | UI | UX
plus Graphic Design, Typography, Print & Packaging for the UK's 1st Portrait Bank Card
Starling Bank: Challenging the Norm — The Drum ↗︎
Identity Archive
2011 — 2025
Brand Experience
2009 — 2025
Amazon Fashion EU – ANNOUSHKA – Arc'teryx – Baracuta – Beats by Dre [Apple] – Berghaus – Bupa – Capital One – Careem – Condé Nast lifestyle – Craghoppers – Dr. Martens – Farah – Festival City – Franklin & Marshall – Hamptons House Watching²⁰²⁵ – Hunter – KEEN – KTC Manufacturing – Lee – Lee Cooper – Levi's – Major League Baseball MLB – Ministry of Sound – Mountain Force – Monva – National Trust – Nescafé – New Era – NICCE – Pascall+Watson – Salomon – Samaritans – Samsung – Santander – Sky – Soho House & Co – Speedo – Starling Bank – Universal Music – UVU – Xbox EMEA
We live in an increasingly visual society where design is diluted by creative cowboys, templates and tools. I’m not intimidated by this. Instead, I aim to deliver honest value through my craft, evolve my love of typography, share knowledge and feed my constant curiosity, noticing things beyond the norm. My neurodivergence helps with that ~ it’s a quiet superpower that sharpens how I think, spot patterns and question the not-so-obvious.
The arc of my work spans strategy, brand, product and experience. I bring a holistic and pragmatic mindset to each touchpoint, shaped by studio, agency and in-house roles and grounded in clarity and care.
Downtime: you won't find me on WhatsApp. I find inspiration through exploring the outdoors, people-watching, and the occasional art gallery or film. I have a penchant for finding new places to dine out with friends and care deeply about ethical design and long-term meaning.
Case studies available on request