Hello, I'm Thom_s.

As an established design leader, I specialise in creating and reinvigorating brands through a product design lens. I encourage delightful digital experiences with mindful yet accessible interfaces that strive beyond the vanilla.

Condรฉ Nast

Product Design Lead, Perm 2022 โ€” Present

Condรฉ Nast is a global media company producing the highest quality content with a footprint of more than 1 billion readers in 32 territories through printed magazines and digital destinations.

After years working in app design, in April 2022 I revisited mobile web as the Product Design Lead for lifestyle brands; GQ, Condรฉ Nast Traveler, and in the past year, a pinch of GLAMOUR,  Allure, Vogue, and Architectural Digest.

Under NDA

When I joined GQ, all 10 markets ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡ซ๐Ÿ‡ท ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ‡ฎ๐Ÿ‡น ๐Ÿ‡ฎ๐Ÿ‡ณ ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ฒ๐Ÿ‡ฝ ๐Ÿ‡ฏ๐Ÿ‡ต ๐Ÿ‡น๐Ÿ‡ผ ๐Ÿ‡บ๐Ÿ‡ธ looked and behaved differently to one another. Rolling new features out was quadruple design and engineering effort. After a few months prep and multi-market support, in H1 2023 I oversaw the transformation for GQ to have one global visual identity. As a team, we then conquered Apple News, rolled out commerce integrations, introduced new content pillars including GQ Sports, and standardised navigation to test and improve subscriptions. All this in preparation for new reading experiences and the first global Men of the Year event happening in Nov '23.

New research suggests that emotions different typefaces convey, can vary around the world. Taking the same tactical approach I had with GQ, our product team stepped in to harmonise five markets ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ฒ๐Ÿ‡ฝ ๐Ÿ‡บ๐Ÿ‡ธ .

In just under 8 months on this project and with only the new logo to hand, we redefined how the GLAMOUR personality is seen, felt, and understood globally. During this time, I also opened the can of worms to webfont licensing, but the hard work paid off, each is Open Source and can now be seen across all covers, brand events, campaigns, and digital touchpoints.

Soho House & Co

Product Design Lead, Perm 2019 โ€” 2022

Soho House is a global lifestyle hotel chain consisting of 33+ private members clubs (Houses), workspaces (Works), interiors (Home), restaurants, cinemas, beauty products (Skin), and spas (Cowshed).

I joined the Product Design team (<10) in 2019, to work on the Members-only iOS App. Pre, during and post-pandemic saw a LOT of change to enhance the entire membership experience.

New destinations, new branding, new websites, new content, new apps, new features, new memberships, and a new feeling of belonging...

Soho House Product Design team 2019โ€”2021 led by Ulrich Boulon
Soho House logos

Established in 1995 and world-renowned for its beautiful, physical spaces from Malibu to Mumbai, Soho House prizes timeless comfort over contemporary trends.

It was important for the members to enjoy any digital experience as if they were in the House, to come together and belong, wherever they were. Member privacy is paramount to the brand, photos are not allowed, and phones and laptops are encouraged to be away from five in the evening till late.

Aiming to become a seamless member experience I worked from a member-centric stance and established a sensible design cadence. I listened to our members โ€“old & new, firsthand, face to face, and through surveysโ€“ to obtain feedback, gain insights, and improve journeys wherever possible, designing for comfort with House ambiance in mind. Data-informed, not data driven.


Case Studies Coming Soon

Starling Bank


Freelance Designer Aug 2017 โ€” Sep 2018

Branding | Creative | Naming | APP | WEB | Graphic Design | Packaging | Photography | UI | UX

Brand Experience

2009 โ€” 2024

Amazon Fashion EU โ€“ Arc'teryx โ€“ Baracuta โ€“ Beats by Dre [Apple] โ€“ Berghaus โ€“ Bupa โ€“ Capital One โ€“ Careem โ€“ Condรฉ Nast โ€“ Craghoppers โ€“ Dr. Martens โ€“ Farah โ€“ Festival City โ€“ Franklin & Marshall โ€“ Hunter โ€“ Keen โ€“ KTC Manufacturing โ€“ Lee โ€“ Lee Cooper โ€“ Levi's โ€“ Major League Baseball โ€“ Ministry of Sound โ€“ Mountain Force โ€“ Monva โ€“ National Trust โ€“ NICCE โ€“ Pascall+Watson โ€“ New Era โ€“ Salomon โ€“ Samaritans โ€“ Samsung โ€“ Santander โ€“ Sky โ€“ Soho House & Co โ€“ Speedo โ€“ Starling Bank โ€“ Universal Music โ€“ UVU โ€“ Xbox EMEA

We live in an increasingly visual society where design is diluted by creative cowboys, templates, and tools. I am motivated by this, wanting to deliver honest value for my craft, upskill others, evolve my passion for great typography and feed my constant curiosity, noticing things beyond the norm.

Downtime: you won't find me on WhatsApp. I find inspiration through exploring the outdoors, people-watching, and the occasional art gallery or film. I have a penchant for finding new places to dine out with friends and care deeply about ethical design๏ปฟ.


Case Studies expected soon

Last updated 20 March

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